(Reuters) – Apple Inc. and Best Buy Co Inc said on Wednesday that they have extended a partnership that allows the Minneapolis-based retailer’s technicians are repairing the iphone at a Best Buy store in the United States of america.
A FILE PHOTO of People looking at iPhones on the World Trade Center and the Apple Store during Black Friday sales events in Manhattan, New York City, united states of america, November 23, 2018. REUTERS/Andrew Kelly
The deal between the two companies will have all of the 992 U.S. Best Buy stores, up from about 225 shops before. In addition, 7,600 of Best Buy’s so-called Geek Squad technicians have been certified to carry out the repair and spare parts directly from Apple.
Apple will also work in the shops, but there are a number of states in the united states, including Vermont, and West Virginia, both Dakotas, Montana, and Wyoming, with an Apple Store.
Apple said it now has a population of 1,800 third-party repair service providers in the U.S. network, with three times as many as three years ago, and it’s enough to make eight out of 10 consumers in the United States is within a 20-minute drive to an authorized repair center.
Apple has faced criticism in the past from groups who say that the iPhone-maker has to be the devices are difficult to repair due to the decline in order to genuine Apple parts available to independent repairers.
Apple has also lobbied against efforts to pass so-called right to repair legislation in the various member states, which would require the company to provide the necessary parts and information to do so.
Apple executives have told Reuters the firm is a commitment to the quality of the repair.
“We’re trying to take advantage of the right to be on the same level as where the customer purchased the product,” Brian Naumann, senior director, service operations at Apple, told Reuters here in 2017, if Apple made it, the Best Buy is the first entity outside of Apple to get a secret device for the repair of cracked iPhone screens.
The keep of the 900 million iPhones worldwide, is more and more important for Apple than ever before, as the shift towards a services-based business of trying to persuade customers to sign up for the paid version, such as Apple’s Music iCloud, and more.
Over the past two years of software updates for the iPhone operating system, and have focused their efforts on making it run faster on lower-end machines. This past February, Chief Executive Tim Cook has surprised Wall Street analysts by saying that he has seen the boom in the iPhone resale market as “incredibly positive”.
Report by Stephen Nellis in San Francisco; Editing by Sonya Hepinstall