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As Amazon expands its physical presence with a larger, cash-less grocery store

SEATTLE (Reuters) – Amazon.com Inc. (AMZN.D) the cash-less in-store technology to a higher stage.

FILE PHOTO: People walk into the Amazon to Go brick-and-mortar grocery store, without the lines or checkout counters in Seattle, Washington, USA, December 5, 2016. REUTERS/Jason Redmond

The world’s largest online retailer, on Tuesday, is set to open in the Amazon, Going to Grocery store, a retail store in Seattle’s Capitol Hill, with about four times the shopping space as well as the first cashier is less and less space open to the public in January of 2018. The concept is aimed at customers in the residential areas rather than office workers, which is the smaller of the Amazon, Go to convenience stores to operate.

The new design reflects Amazon’s ambitions to capture more of shoppers’ weekly spend by means of messages, and the ever-increasing competition with other national players and Kroger (KR.(N), Albertsons, and others. The company, once known for selling books online, and was long rumored to be working on a new chain of physical grocery stores that would cater to more diverse tastes than that of the market, Whole Foods, which it acquired in march of 2017.

As with Amazon’s shops, customers scan an ” Amazon’s new smartphone app, on the home tourniquet, to carry and to shop. Hundreds and hundreds of ceiling cameras, and a board weight of censorship, to hear what our clients have to add it to their cart, and their on-file credit card will be billed as soon as they leave the store – no cashiers or checkout lines.

If a customer puts an item back on the shelf to look at, Amazon is removing the product in his or her virtual shopping basket.

This was a major technical challenge is to deal with the new format, which includes products that are priced on a per-item, Whole Foods’ vendors and suppliers, as well as bread, cakes and pastries, fresh meat and fish dishes. In the Amazon, are trained in the technology for controlling how shoppers examine the fruit that they are buying, said Dilip Kumar, the company’s vice president of physical retail, and technology.

“There’s a lot more interaction, which tends to happen to produce a can of coca-Cola, Kumar said.

The new format is not the same as a full-fledged grocery store; for example, the fresh meats in the packages, but it does not have a deli or seafood counter, and if the other supermarkets where the staff offer a comprehensive selection of items.

How much of the Amazon, it was the savings on the sale of the work, compared to spending it on cameras that are at the heart of the technology, it was not. The company said that it hired “several dozen employees” for the site, dealing with shoppers, re-stock shelves.

In the Amazon, you will not have to comply with the orders of the customers in the Seattle store, said.

The question is whether the classification is represented in a more profitable shopping model, Kumar said, “Our goal is to be able to figure out how to be relevant to the customer, irrespective of the area at the same time. If we’re doing a pretty good job, and good things will happen. If we don’t, we’ll course-correct.”

Reporting By Jeffrey Dastin; Editing by Sandra Maler

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