Apple’s new, cheaper iPhone draws tepid reaction in Asia

HANGZHOU, China/SEOUL (Reuters) – Apple Inc’s (AAPL.(O) a new, cheaper iPhone, a faster processor, but lack of 5G technology to be disappointed in Asia, which are cheaper and feature-packed handsets from rivals, were already available on the site.

FILE PHOTO: CEO Tim Cook presents the new iPhone, 11, at an event at its headquarters in Cupertino, California September 10, 2019. REUTERS/Stephen Lam/File Photo

The iPhone, 11, will be launched on Tuesday for $50 less than the previous year’s base, XR model, it was met with a lackluster response from social media users in the Asian market, which is dominated by Huawei Technologies and Samsung Electronics ‘ (005930.ME).

The lowering of the entry price-point, it is a strange move from Apple, it was most likely an attempt to attract buyers in China, where Apple has ceded ground to the Smartphone, due to an increase in support for the patriotic Chinese consumers, after the Chinese brand, and was caught at the US-China trade standoff, according to analysts.

In spite of the decline of the iPhone, to 11, and even the high-end models with more than one camera lens is set to be out of the city in east Asia.

“Apple’s new phones were not a surprise. The only substantive change is that an extra camera on their premium models,” said Park Sung-soon, an analyst at Seoul-based Cape Investment & Securities.

However, it is worth noting that Apple will be a fall in the price of the latest iphones for about $50, which is a very rare move for the company. The move could be aimed at the management and mitigation of potential risks, affected by the US-China trade war.”

IPhone 11, it will have two cameras, and is priced from $ 699, down from € 749 for a XR last year. On Tuesday, Apple also dropped the price of the XR, of $150.

The much more expensive iPhone, the 11 Pro features three cameras on the back, and it starts at $999. The larger screen of the iPhone, the 11, Pro Max will start at $1,099.

(Image: Apple unveils new iPhones – here).

“We will have to wait a year for the 5G, why not just buy a Smartphone on a Monday,” said one user on China’s Twitter-like service, Weibo. Huawei and smaller rival Vivo has already been released, 5 g of the models in China and Samsung in South Korea.

A meme doing the rounds on Chinese social media, featured as Apple’s Chief Executive Tim Cook bragging about the new features available, and to Richard Yu, CEO of Huawei’s consumer business group, to join him, by pointing out that Huawei has capabilities for a number of years.

“(Apple) is just added to a camera lens, and calling it a new feature, in the meantime, it is still too expensive,” said one user in South Korea’s the web-portal.

One of the main highlights of the new launch for AMERICAN buyers – $5 per month for Netflix, as the streaming service is not available in China.


Counterpoint analyst Neil Shah said that the import price, as reduced by Apple, which is still high compared with local rivals. In combination with the absence of the 5G, the new iphone less attractive and future-proof” for the Chinese consumer, ” In said, forecasting that Apple will sell 30 to 35 million iPhones in China this year, down from the 63 million handsets in 2015.

Apple’s share of the China market in the past quarter, has decreased to 5.8% from 6.4% in the year-earlier period, according to research firm Canalys. It has also lost ground in South Korea, with a market share decline of 11.2% from 12.5%, according to research firm Strategy Analytics.

In India, a market which Apple has said is the key to our growth as a response to the new mobile phone was muted.

“I don’t believe that customers are buying iPhones now because of the new models of sports cameras, it doesn’t move the needle for them,” he said Navkendar Singh, research director at IDC, India.

Customers in India who care more about the possession of the Apple-branded phones to the latest model are likely to be buying for the discount, XR is in place, Singh said.

FILE PHOTO: Kaiann Drance to present the new iPhone, 11, at an event at its headquarters in Cupertino, California September 10, 2019. REUTERS/Stephen Lam/File Photo

Still, some analysts have said that Apple’s decision to lower the entry price for the new iPhone, which is one of the most talked-about topics on Weibo, on Wednesday, it was a good sign.

“We think the lower iPhone an 11-price-and-trade program will help it to promote results and, in particular, in China, the Apple, the Arcade, and the TV+ will help to speed up services growth,” CFRA analyst Angelo Zino said in a research note.

The new phones will be available on Friday, and will begin shipping in September. 20.

Reporting by Josh Horwitz, in Hangzhou, Heekyong Yang in Seoul, south korea, by Brenda Goh in Shanghai and Sankalp Phartiyal in Mumbai; Writing by Sayantani Ghosh; Editing by Jane Wardell and Muralikumar Anantharaman

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