The star of the show, a larger version of last year with the iPhone-X, Bloomberg has reported can be called the iPhone Xs Max.
(REUTERS/Stephen Lam )
September is iPhone season, and this year is no different, as Apple is set to unveil three new models on Wednesday, including the biggest iPhone ever — a phone that you have a screen to approach 6.5 inches and a price tag.
At the product unveiling, which will be held at 1 pm EST in the Steve Jobs Theatre in Cupertino, California, the star of the show, a larger version of last year with the iPhone-X, Bloomberg has reported can be called the iPhone Xs Max. In addition to the larger screen and the other the name, it can also be a new processor and improved cameras.
The other two phones, Apple is likely to introduce will, the 5.8-inch iPhone Xs and the iPhone Xr. This would be a cheaper version of the iPhone-X, Bloomberg said, “could be the hit of the product roll-out.”
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In a note to investors, Monness Crespi Hardt analyst Brian White said that the new phones will help “nudge more consumers into the luxury iPhone category.”
“In our view, the change of the display size with a new iPhone roll-out (us. last year, the 5.8-inch iPhone X, 5.5-inch iPhone 8 Plus, and a 4.7-inch iPhone 8) provides a catalyst for incremental consumer upgrades,” White added in the investor note.
In addition to the larger screen sizes and increased scalability, two of the new iPhones are expected to OLED-screens, and come with 512 gb of storage, a sore spot for many iPhone users who complain about the removal of photos and apps to make space on their phones.
Pricing details have not yet been firmed up, but the consensus among Wall Street analysts is that the LCD of the iPhone will be between $699 and $ 749. The larger iPhone Xs Max could approach $ 1,200, a price comprable Samsung’s latest phone, the Galaxy Note and 9, which starts at $1,000 and cost of $1,250 for the 512 GB model.
Apple has recently expressed concern that some of its products, including the Apple Watch and the AirPods could wind up costing the consumer considerably more if the Trump administration were to continue with the final rounds of the tariffs on Chinese imports. In response, President Trump said: “there is an easy solution” of the problem to solve, calling for Apple to make its products in the USA
“Apple prices may rise as a result of the huge Rates we can impose on China — but there is a simple solution where there would be ZERO tax, and, indeed, a tax incentive,” Trump tweeted. “Make your products in the United States instead of China. Starting with the construction of new plants. Exciting!”
Apple prices may rise as a result of the huge Rates we can impose on China – but there is a simple solution where there would be ZERO tax, and, indeed, a tax incentive. To your products in the United States instead of China. Starting with the construction of new plants. Exciting! #MAGA
— Donald J. Trump (@realDonaldTrump) September 8, 2018
Loup Ventures analyst Gene Munster said he does not expect Apple are “significantly affected” by the pressure imposed by the administration, adding Apple is in “good condition” with the White House, after it said earlier this year it would invest $350 billion in the united states over the next five years.
Last year there was some concern that people would pay $1,000 or more for the 10th anniversary of the iPhone, called the iPhone X. However, those fears have been put to bed, as CEO Tim Cook the iPhone X, which has Face ID unlock technology, a 5.8-inch screen and wireless charging is the most popular iPhone … in Apple’s most recent quarter.
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Other Apple products are announced
In addition to the three new iPhones, Apple is expected to refresh almost its entire product portfolio at the event, including new Apple Watches, according to Monness Crespi Hardt, White.
“The Apple Watch usually gets an update in this time of the year and media reports have shown that a larger display on the Apple Watch Series 4, which we think is reasonable,” White wrote in the analyst note.
In addition, a number of other products which can be shown to the masses on Wednesday are two updated iPad Pro tablets, with Face ID, and thinner bezels, Bloomberg reported. It is expected that they will come in 11-inch and 12.9 sizes.
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Apple may also more news about the AirPower Wireless Charger, which first showed in September last year, but has yet to reveal. The wireless charging pad is capable of charging an iPhone, Apple Watch and the company is a wireless headset, AirPods, without connecting them in.
It is possible, although not likely, Apple could show off updates to the line of computers.
Apple announces a new low-cost laptop for the replacement of the popular MacBook Air, a revamped Mac mini, a computer that Apple has not updated since 2014.
However, White said that because of the nature of the sold-out event, Apple “may have to wait until October,” to the introduction of the new Macs.
Follow Chris Ciaccia on Twitter @Chris_Ciaccia