Apple unveils new iPad, new software in an attempt to recapture the education market

File photo: A shop employee writes on an iPad during a preview event at the new Apple Store in Williamsburg in Brooklyn, New York, united states, July 28, 2016. (REUTERS/Andrew Kelly )

At an event in Chicago, Apple revealed a new iPad and the software devoted in the direction of education as it tries to reengage students and teachers.

Apple’s vice president of iOS, iPad and iPhone product marketing Greg Joswiak announced the new 9.-7-inch iPad. It supports Apple Pencil, comes with the Touch ID, A10 Fusion chip and 10 hours of battery life. It costs $329 for the consumer and $299 for the schools. “Our most affordable iPad has support for our most creative tool,” he said during the announcement.

He also announced new versions of Apple’s iWork suite of productivity apps like Pages, Numbers and Keynote, all of which now support Apple Pencil, Apple stylus. A new version of the “digital book of creation” was announced for the iPad, which has more than 200,000 apps dedicated only for education use.


New versions of GarageBand and Clips app introduced.

The new iPad is available today and starts shipping this week.

Apple, which usually keeps its product events in California, showed the new products at Chicago’s Lane Tech College Prep High School.

The company also said that it was conflict free iCloud storage to students 200GB worth of storage space of 5GB. For consumers, iCloud storage remains 5GB.

Apple also introduced a third-party stylus and keyboard for the iPad, with Logitech shows off the $49 Crayon that works with the iPad.

The tech giant showed off a new cloud-based app, with Schoolwork, which teachers hand-outs, assign and monitor the progress of students. It also works with other educational apps and is available from June. Apple Susan Prescott noted that in the Classroom, which teachers control students devices remotely, available on the Mac, starting in June.

Prior to the product unveiling, Apple CEO Tim Cook said the company was “deeply inspired by the courage of students use their voice to bring about change in America,” a reference to the recent March for our live event that took place in the weekend.

According to a report in The Washington Post, Apple has ceded significant ground to competitors such as Google and Microsoft in education. Apple’s iOS operating system accounts for only 12 percent of the school, the technology behind Microsoft’s 22 percent and Google at a whopping 60 percent, helped by its cheap Chromebook laptop.


Turning the tables

The tablet pc market, where Apple still has a role to play, can be a area to even out the playing field in education and may be the basis for future growth, according to experts.

“[W]hile the tech-revenue generated by the education segment remains small, at less than 10 [percent] of the market, the products that are used in schools are important because they set a precedent for future use,” Deutsche Bank analyst Sherri Scribner wrote in a research note ahead of the event.

While research firm IDC showed that the overall tablet market declined by 6.5 percent in 2017 163.5 million units, Apple managed to against the trend and grow its shipments to 43.8 million, giving it 27 percent of the market.

The research firm credited Apple with preservation of good lead” in the market as a result of the lower price of the 9.7-inch iPad and its recently refreshed iPad Pro tablets.

“While the lower-price iPad is continue to drive a strong consumer upgrade cycle of the shift of focus is on the iPad Pro and the opportunities in the commercial and education,” IDC wrote in February, in a press release.

Follow Chris Ciaccia on Twitter @Chris_Ciaccia



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