FILE PHOTO: The Apple Inc. the logo can be seen hanging at the entrance of the Apple store on 5th Avenue in Manhattan, New York, New York, USA, October 16, 2019. REUTERS/Mike Segar
(Reuters) – Apple Inc’s (AAPL.D) has started to sell the popular iPhone-XR-phones installed in India, as it looks to expand its share in the world’s second-biggest smartphone market where it has struggled against cheaper products from competitors.
The phone can be mounted on a Chinese contract manufacturer, Foxconn’s India factory, with the help of the Cupertino, Calif. – based company to avoid the high taxes on the import of fully-built devices, as well as meet with the local sourcing norms for opening of its own retail stores in India at the time.
IPhone-XR boxes with an “Assembled in India” tag, had to see it on the following Monday, many of the country’s electronic product retailers, including Croma, with a price tag of 49,900 for Indian rupees ($704) for the 64 GB version.
The company has slashed the iPhone XR prices in India to go on a long-term sales slowdown in the midst of fierce competition from premium smartphones from Samsung and OnePlus.
Earlier this year, Reuters reported that the company would be assembling the top end, the iphone in India.
Apple did not immediately respond to a request for comment.
Prime minister Narendra Modi’s government has been trying to get the position of the South-east Asia’s largest economy and a hub for the smartphone production.
Companies such as Apple are also looking to use India as an export hub to mitigate the impacts of the ongoing trade war between the United States and China.
Reporting Amal’s and Munsif Vengattil in Bengaluru; Editing by Saumyadeb Chakrabarty