‘Apple sees market share iTunes video rentals shrink’
Apple would be an increasingly smaller part of the videoverhuurmarkt hands on with iTunes.
Tell sources to The Wall Street Journal.
In the past few years, Apple had a market share of 20 to 35 percent in the hands with a video rental service. In 2012, it was 50 percent.
The techgigant publishes itself no specific figures about iTunes parts. Would multiple film companies report that the market share of Apple has shrunk.
It is unclear why Apple market share is lost on the filmverhuurmarkt. A company spokesman denies the claim of The Wall Street Journal, but emphasizes that sales of the combined sales and rentals of movies in the past year has increased.
Figures about specific rentals in the Netherlands, for instance, are not leaked. The company competes here with other Pathé at Home on the digital rental market.