Apple reveals new service offerings, the company looks to increase sales outside of devices

Apple CEO Tim Cook reacts during the Economic Summit for the China Development Forum in Beijing, China, Saturday, March 23, 2019. Cook says that he is “very optimistic” about the global economy which is based on the amount of the innovation is performed, and he encourages China to continue to “open”. (AP Photo/Ng Han Guan)

Apple unveiled its new video streaming and news subscription offers on Monday as it looks to increase revenues from its services segment and usher in a new era for the tech titan.

CEO Tim Cook take the stage on the Steve Jobs Theatre in Cupertino, California. and the kick-off for the case, tells the audience that Apple’s services, such as iCloud, Siri and Apple Maps help to “enrich” their [the customer’s] life” to note that Apple has the integration of hardware, software and services “better than anyone else.” He also said that Apple’s services “safe and secure, and a lot of applause in the audience.

Cook announced that magazines would be coming to Apple News, the number one News App. “They have the work of some of the world’s best journalists,” Cook said that the new service, known as Apple News+. Some of the new magazine offerings in the service of his Time, vogue, People, National Geographic and a number of others, according to the logos that appeared on the screen.


In total there will be over 300 magazine deals within the Apple News+ at the launch of Roger Rosner, Apple’s VP of applications said during the announcement. Apple News+ also offer digital subscriptions to news outlets such as the Los Angeles Times, TheSkimm and The Wall Street Journal. The Wall Street Journal and Fox News have similar ownership structures, and Fox is a minority investor in TheSkimm.

“If you have to subscribe to each of these separately, it would cost you $8,000 per year,” Rosner continued, for the unveiling of the $9.99 per month cost. A Apple-News+ subscription can be shared with family members without extra cost, Rosner said. It is available from today in the U.S. and Canada, with the service coming to Australia and Europe, starting with the united kingdom, later this year.

Cook then touched on a new credit card offer from Apple, the unveiling of a new service known as Apple Map. Apple Map is made by Apple and is built on the ideals of the company’s values, such as privacy, simplicity and transparency, Cook added.

Jennifer Bailey, vice-president of Apple Pay, said the card would be available directly in the Wallet app (not to wait on the cards in the mail) and is able to be used where Apple Pay is accepted. For retailers that accept Apple Pay, that Apple will have a physical credit card.

If the users need assistance with anything, such as change of address or questions about a particular transaction, they can have the text of Apple right in iMessages.

With Apple Map, Bailey said that Apple would offer 2 percent cash back, a feature that would be credited every day. “Every time you pay with Apple Map, you will get a daily allowance,” Bailey said, adding that it works as real money, and notes it can be used anywhere. If someone buys something from Apple, the amount of the cash back increases to 3 percent. However, the cash-back if a user makes use of the physical card drops to 1 percent.

Bailey said that the goal is to make it easier to balance, add to that the lower interest rates, no penalty rate and, together with Goldman Sachs and Visa, the global payment network.

Reiterating the theme of privacy, Bailey said that Apple do not know what you bought, and Goldman would never share or sell your information for third party advertising.

Cook retook the stage during the event to unveil a new service-app-based video games, known as Apple Arcade, provide assistance to developers of the more than 300,000 games in the App Store.

The service, which will be available this fall, the devices of Apple users access to more than 100 exclusive games, accessible in the App Store. It is the first subscription for the mobile, desktop, and living room games, Apple said during the presentation to add that it is also financially backing efforts for the new service. If Apple News+, it will be family sharing, a focus on privacy and available on all devices.

Pricing details were not mentioned.

This story is developing…


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