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A senior Apple executive dismissed Google’s CEO Sundar Pichai requirement of Apple is only able to focus on the privacy, because the cost of the premium for its products.
In a recent New York Times op-ed, the Google chief executive, wrote that ” privacy cannot be a luxury only offered to people who can afford to buy high-quality products and services.” Although he didn’t mention Apple by name, it seems clear that the company he was referring to.
“I don’t buy in the luxury good digging,” Craig Federighi, Apple’s senior vice president of software engineering, told The Independent in a broad interview focused on privacy and security.
Federighi said it was “nice” to see other businesses more focused on the personal right to privacy in the past few months, but he pushed back on the criticism and seemed to be his own subtle swipe at Google, which was facing its own problems regarding the privacy and security of data.
“I think it’s a deeper issue than what a few months and a few press releases would create,” Federighi told the British news channels. “I think you have to look fundamentally at company cultures and values and business model. And those don’t change overnight.”
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Federighi worked out to The Independent: “But we are definitely looking for both a great example for the world to show what is possible, raising the expectations of the people about what they should expect of the products, or they get them from us or from other people. And of course, we love, eventually, to sell the Apple products to everyone we possibly could – certainly not just a luxury.”
“We think it’s a great product experience is something everyone should have. So we try to develop.”
The back-and-forth insults between Silicon Valley titans, is a function of the growing public backlash over issues such as privacy, election security and the content to moderate.
In a recent commencement address, Apple CEO Tim Cook took a swipe at Facebook, again without directly naming the social network, when he said: “We sometimes forget that our ideas have their own force of gravity. Today, certain algorithms pull it towards you the things that you already know, believe, or like, and they push away everything else. Push back! It should not be this way.”
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Prior to that, Facebook CEO Mark Zuckerberg a 3,225-word blog post about the company’s new focus on privacy and encrypted communication to throw some shade at Apple. “As we build our infrastructure all over the world, we have chosen not to build data centers in countries that have a track record of violating human rights such as privacy or freedom of expression,” Zuckerberg wrote.
That comment was aimed at Apple, which has a data storage center in China, which is run by a Chinese company. Privacy advocates, including Amnesty International slammed Apple for the decision.
“Tim Cook is not to pay in advance with Apple’s Chinese users if their private data always safe,” said Nicholas Bequelin, East Asia Director of Amnesty International, in a statement in March 2018. “Apple’s pursuit of profit has left Chinese iCloud users are confronted with huge new privacy risks.”
An Apple iPhone with a Google logo is seen in this photo illustration on 6 December 2017.
However, Federighi said the concerns in this case are exaggerated and that all data will be stored in China is encrypted.
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“Step one is, of course, to the extent that all of our data minimization techniques, and our tracking of data on the device and protect the devices from external access – all these things mean that the data is not in a cloud in the first place, to be approached by someone,” he told The Independent.
Apple is claiming that, because it is not the collection of data in the same way as Google does with its Android operating system, there is no data for the civil servants in China, or somewhere else to read or misuse. For example, with iMessage, only the two users to send and receive can read them, so whether they are sent through a server in China may not be relevant, as long as the security works.
Facebook, like most AMERICAN tech companies, which are not currently active in China, although Zuckerberg spent a lot of time at the court of the Chinese government over the years. Google, which was the development of a censored Chinese search engine, has now stopped the development of that project after public outrage and employee pushback.
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