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Apple makes history with massive new iPhone, Apple Watch

Apple CEO Tim Cook speaks about the Apple iPhone XS in the Steve Jobs Theatre at an event to announce new products from Apple Wednesday, Sept. 12, 2018, in Cupertino, California. (AP Photo/Marcio Jose Sanchez)

(Copyright 2018 The Associated Press. All rights reserved.)

After months of speculation, Apple finally took the wraps off the new iPhones on Wednesday, including the iPhone Xs Max, the largest iPhone ever.

“Today we are going to the iPhone X to the next level,” CEO Tim Cook said during the presentation.

The iPhone Xs Max, that is a 6.5-inch Super Retina OLED display, which was also shown at the product unveiling in the Steve Jobs Theatre in Cupertino, California. It has 3.3 million pixels and is “the largest screen ever on an iPhone, Apple’s senior vice president of market Phil Schiller said during the product uneveiling.

The other two phones, Apple introduced the 5.8-inch iPhone Xs, which also has an OLED screen, and the iPhone Xr.

Both the iPhone Xs Max and iPhone Xs will be the new A12 Bionic chip, which is 6.9 billion transistors and can perform 5 trillion operations per second. The new A12 chip, which runs 15 percent faster than the A11 and A12 GPU is 50 percent faster than the previous chip) to “new experiences not possible before,” Schiller added.

The iPhone Xs is made of surgical stainless steel, covered with a new glass and is available in gold, silver and space grey.

THE APPLE EVENT IS NOT REALLY ABOUT THE IPHONE

Apple also introduced the Apple Watch Series 4, coming in 40 mm and 44 mm sizes with two new models, the stainless gold and stainless. The new watch, which CEO Cook said was: “the number one watch in the world,” will have screens that are slightly larger than 30 percent of the previous editions and a thinner case size.

It also comes with a new dial with new inputs, such as contacts, for one-tap access. The speaker on the Apple Watch is 50 percent harder, to help with Walkie-Talkie, or Siri requests, COO Jeff Williams said. The Watch features the 64-bit S4 chip and a new GPU, giving it twice the performance as the Apple-Watch-Series-3.

(Copyright 2018 The Associated Press. All rights reserved.)

Apple spoke to the health benefits of the FDA-approved Look, including the ability to automatically detect when a person falls and a call on the basis of their name and ability to create an electrocardiogram, so that you to monitor your heart rate for irregularities and to test for atrial fibrillation.

The Apple Watch, which also has 18 hours per day all days of battery life (including 6 hours of outdoor workout time), will be available for pre-order on Sept. 14 and go on sale Sept. 21. It costs $399 with GPS and $499 for the mobile capabilities.

In addition, Apple said it would drop the price of the Apple Watch Series 3 for $279.

(Copyright 2018 The Associated Press. All rights reserved.)

Apple has recently expressed concern that some of its products, including the Apple Watch and the AirPods could wind up costing the consumer considerably more if the Trump administration were to continue with the final rounds of the tariffs on Chinese imports. In response, President Trump said: “there is an easy solution” of the problem to solve, calling for Apple to make its products in the USA

STEVE JOBS’ DAUGHTER TEARS HER “COLD” FATHER IN NEW MEMOIRS

Apple prices may rise as a result of the huge Rates we can impose on China – but there is a simple solution where there would be ZERO tax, and, indeed, a tax incentive. To your products in the United States instead of China. Starting with the construction of new plants. Exciting! #MAGA

— Donald J. Trump (@realDonaldTrump) September 8, 2018

“Apple prices may rise as a result of the huge Rates we can impose on China — but there is a simple solution where there would be ZERO tax, and, indeed, a tax incentive,” Trump tweeted. “Make your products in the United States instead of China. Starting with the construction of new plants. Exciting!”

This story is developing…

Follow Chris Ciaccia on Twitter @Chris_Ciaccia

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