Apple is set to update the Macbook at the annual developer conference to keep up the arms race after Microsoft recently showed off the latest offers.
At the Worldwide Developer Conference — which represents between June 5-9 — Apple is expected to announce a broad refresh of the MacBook line, including the MacBook, MacBook Pro and 12-inch MacBook, Rhoda Alexander, an analyst at market researcher IHS Markit, told Fox News.
Alexander the projection correspond to a recent Bloomberg report, stating that Apple plans to update the Macbook at the June conference.
Catching up to Microsoft, Hewlett-Packard and Dell
The updates are expected to the MacBook line-up with Windows laptops, by the adoption of Intel’s latest 7th Generation “Kaby Lake” processor, that deliver better performance, while the extension of the lifetime of the battery.
Apple, the new MacBook Pro laptop in October last year, to make use of Intel’s Skylake processor. The 12-inch MacBook, which was updated in the spring of 2016, also makes use of the Skylake processor, which is known in the market as a sixth-generation processor. Meanwhile, many of the latest laptop models from HP, Dell and Microsoft have adopted Intel’s latest 7th Generation of the Core processor.
Microsoft recently announced the Surface of a (Laptop) that will go on sale from June 15 – with Intel’s 7th Generation processor. Microsoft claims that its first laptop can deliver “up to 14.5 hours of video playback” on battery.
The revamped 13-inch MacBook Pro uses a new low-power version of Intel’s latest chip, while the 15-inch model will get an updated quad-core processor, designated “Kaby Lake H,” says Alexander. The 2-pound, 12-inch MacBook gets a ultra-low-power version of the Kaby Lake chip, Alexander added.
Apple could not be reached for comment on this story.
Prices is expected to remain largley the same with the former models. The 12-inch MacBook starts at $1,299, while the 13-inch MacBook Pro (non-Touch-Bar) starts at $1,499, and the 15-incher at $2,399. Retailers usually discount outgoing models as an innovation.
Wither MacBook Air?
It is “unclear” as to the venerable MacBook Air update in June, Alexander said.
Bloomberg said that Apple “has…regarded as the update of the ageing of the 13-inch MacBook Air”, but offered no clarity to it than that. Despite its old design, the MacBook Air, which starts at $999, it remained popular with the consumer.
the iPad can also see updates
It is possible that Apple will also update the iPads together with MacBooks, Alexander said.
The 10.5-inch iPad “is in production now [and] there is a new 12.9-inch model comes in,” she said on Wednesday, revising an earlier forecast which saw the iPad updates coming later this year.
If accurate, the 10.5-inch model would be the first iPad with the size of the screen. At this time, the iPad is offered in 7.9-inch, 9.7-inch and 12.9-inch sizes.