FILE PHOTO: Peter Stern, vice-president, Services for Apple, speaks during an Apple special event at the Steve Jobs Theater, san francisco, California, united states, March 25, 2019. REUTERS/Stephen Lam
(Reuters) – Apple Inc plans to set up a custom path-to-streaming rival to Netflix, and shows, theatrical releases, and, for some, the feature-length films, it has begun production of its new Apple TV service, the Wall Street Journal reported on Friday.
Citing people familiar with the matter, the publication said, due to the appreciation of the traditional, prior to large-scale projects, the iPhone-maker is hoping to make it easier to attract big-name directors and producers on their projects.
Sofia Coppola’s “On the Rocks”, starring Bill Murray, and is produced in co-operation with “The” producers, A24 will appear in the middle of the Apple, the first major theatrical releases in the mid-2020’s, we are here to say.
Apple is a late entrant to the streaming war, with the launch of the service on the Apple TV at the Sept. 1 for $5 per month in order to compete with rivals such as Netflix Inc. and Walt Disney’s ” the future of streaming offering, D+.
The two rivals have deeper libraries, and many years of experience in the creation of the hit show.
Alfonso Cuaron has won the academy award for best director for Netflix, the Roma this year, which was given a limited theatrical release.
In a victory for them, and the other streaming services, the Academy of Motion Picture Arts and Sciences and, later, voted not to change its rules, the question is whether the Oscar nominations should be playing in theaters for a minimum period of time before starting on the other small screen media. (few.rs/2Dvo8VG)
Apple is spending $2 billion on original content this year, but it is still overshadowed by the industry leader Netflix, which has a reported a $10 billion budget, for the content or 151 million are paying subscribers.
Apple did not respond to a Reuters request for comment.
Reporting Vibhuti Sharma in Bengaluru; Editing by Maju Samuel and Patrick Graham