On Monday, Apple is doing something it has never done to make a product announcement — it will focus mainly on other companies, not themselves.
Apple is expected to launch two services on March 25, including the rumored video streaming service, at an event in Cupertino, California. which will be attended by Hollywood celebrities such as JJ Abrams and Jennifer Aniston — a huge difference from events in the past, who have recommended tech journalists, Wall Street and industry analysts.
As part of the video streaming service, Apple is expected to place a heavy emphasis on the sale of other services for them, according to a report in Recode. It works similar to the App Store, and Amazon’s successful Amazon Channels initiative, the selling of the services for them and a lowering of the transaction. Apple will probably also reveal some of its own content, some of which stars Aniston as Reese Witherspoon, Steve Carrell, and others.
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On Sunday, The New York Times reported that five of the first shows that Apple has funded as part of the large content of the push have already been completed. Apple has not yet given a name to the service, is also said to be wooing other cable companies, like HBO, Starz, and Showtime prior to the launch, according to Bloomberg.
Earlier this week, Apple has unveiled new iPads, new iMacs and new AirPods. They were all introduced with simple press releases, and without the usual fanfare, Apple has given its products in the past, is a stark reminder of the fact that Apple sees itself as more than just a consumer electronics company.
CEO Tim Cook, who increasingly active in the promotion of the company business outside of the iPhone, has previously said the company would double its revenues by 2020 from 2016 levels. The revenue attributed to the Services-related activities amounted to $10.9 billion in the most recent quarter, an increase of 19 percent year-on-year.
Efforts should this along, Apple is said to be spending at least $1 billion on content, a company that was marred by reports of the penetration of the Apple executives are wary of content that can be considered as an overly graphic or anti-technology.
Earlier this month, The New York Post reported that the Chef had seen on the set on one of the Apple-funded shows “See,” a futuristic sci-fi drama starring “Aquaman” star Jason Momoa. Some of the top brass, including Cook himself, are to give notes to writers and showrunners, a process that has been identified as “intrusive”, says the Message of the sources.
Apple’s push into television, and film-making is led by two managers hired away from Sony, Jamie Erlicht and Zack Van Amburg, who were responsible for shows like “Breaking Bad” and “The Goldberg’s.”
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Monness Crespi analyst Brian White, arguably Apple’s biggest supporter on Wall Street, is of the opinion that the event will kick into high gear in the think that Apple is trying to shape how it is viewed, that it is not more only to the iDevices, but rather a ubiquitous and indispensable part of everyone’s life. “In our eyes, Apple’s digital ecosystem remains a key differentiator, development of hardware, software and services for creating a unique experience with devices work seamlessly together on the Planet Apple,” White wrote in a note to investors.
White added that Apple, which was more than 1.4 billion active devices at the end of its most recent quarter, will be well positioned as more devices in a computer, causing it to sell more services. “If more ‘things’ a computer, we believe Apple is well positioned to benefit and reveals even more new services,” White continued.
The increased pressure for consumers attention as iPhone sales slow will not be easy, given the lead of companies like Netflix, Amazon and AT&T-owned HBO have when it comes to creating content that people want to watch. Netflix, which recently said that it would not work with Apple on its streaming service, according to Recode, ended 2018 with 139 million subscribers. Amazon has more than 100 million subscribers to its prime service, which offers tv shows and movies from not only Amazon itself, but other content producers, in addition to free shipping and many other benefits.
HBO, considered by many to be the gold standard in Hollywood for the making of mega-hit series such as “The Sopranos,” “True Blood,” “The Wire” and “Game of Thrones, has brought in new leadership which aims at keeping consumers in the ecosystem of the north sea. WarnerMedia chief John Stankey made headlines when he said that the company would be the increase of the content of the expenditure, wanting to capture “more hours of involvement,” a response that took a lot of on the company by surprise, for fears it may erode the brand’s cache with consumers, but also as a talent.
WarnerMedia is also launching its own streaming service later this year, compiling everything from the company under one roof, with the help of HBO as the main hub.
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Fox News first started reporting on Apple’s push into filmmaking in 2017, when it began to look for the production of space in Southern California.
In addition to the video streaming service, Apple is also scheduled to unveil a new subscription service for magazines and newspapers, based off the company’s 2018 acquisition of Texture, a digital magazine subscription.
Recent news reports indicate that Apple has signed up The Wall Street Journal and Vox for the new service, which will be located in Apple News.
Apple may also introduce a branded credit cards, Bloomberg reported that journalists in the coverage of the payments of the industry invited to the event.
In the last month, The Wall Street Journal reported Apple was with Goldman Sachs for a credit card would have iPhone-oriented features in an effort to help users manage their money. Goldman Sachs’ new CEO, David, Solomon, is said to be attending the event.
Apple currently has its own mobile payments offering, known as Apple Pay, which allows users to input their debit and credit cards in their iPhone and tap on point-of-sale systems to pay for goods, such as pastries and coffee.
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