Apple is coming attractions in 2017: a Radical new iPhone, custom iPad?

Phone 7 Plus (Apple).

Apple will be busy in 2017, and all reports point to a bevy of new devices planned for consumers.

Let’s start with the device that has generated the most buzz: the 10th anniversary of the iPhone.

Refurbished iPhone: Apple is planning at least one new novel iPhone, according to Bloomberg and a host of other reports. The glass-on-iPhone will sport an edge-to-edge display with a built-in virtual home button, and the “filled with exotic technology,” says AppleInsider, citing a “supply chain” source.


Organic light-emitting diode (OLED) display technology is the key to the radical iPhone redesign. OLED screens are expected to be used on the most high-end flagship phones in the coming years, since they are on the balance, more energy-efficient and produces better images than traditional liquid crystal display (LCD) technology. Perhaps more importantly, OLED tech paves the way for the future of foldable devices which might be, theoretically, folded in half and then slipped in a pocket.

Apple today use Lcd screens on all iPhone and iPads. So, the 2017 iPhone would be a first. Samsung, on the other hand, has already moved on to Oled on the Galaxy phones series, most prominently on the popular Galaxy S7 edge, which features a beautiful OLED screen that is curved on the length-wise edges.

The challenge for Apple and the rumors of the 10th Anniversary of the iPhone is enough OLED screens to meet the expected large demand. “Apple is expected to launch the new iPhone with the help of flexible [active-matrix] OLED display in 2017, which would dramatically drive the expected demand for flexible AMOLED panels,” market researcher IHS Markit said last week in a research note obtained by


“With the new [design] entering the market next year to entice consumers, smartphone manufacturers find themselves locked in a fierce battle with each other as they crowd to win market share for their new smartphone models with dual-edge curved and foldable AMOLED displays,” said Jerry Kang, an analyst for IHS Markit, in the research note.

Apple is also expected to bring iPhones on the basis of more traditional technology – maybe something along the lines of an iPhone 7 and 7 Plus in 2017, possibly as a less expensive options compared to the 10th anniversary of the telephone.

New iPad size: Apple is also expected to add a new iPad the size of the line-up. Although the exact size is not known – reports in the range of 10.1 to 10.5 10.9 cm – it is expected that somewhere between the 12.9-inch iPad Pro and the years of 9.7-inch iPad format.


Apple is the positioning of the latest iPads, and in particular the large 12.9-inch model, as tools for educators, professionals and businesses rather than the average consumer. Apple can continue the trend in 2017.

New iMac and MacBooks: Probably the least exciting new arrival the new iMac and MacBooks. The iMac is not expected to see any major changes. On the contrary, it looks small adjustments, such as a USB C-Type connectors (the same used on all the new MacBook pro’s) and possibly an improved graphics chip.

But Apple may also have a surprise in store. CEO Tim Cook recently told employees that “large desktops”.


The 2017 MacBooks get the usual processor updates happen annually. But big changes are not expected for the MacBook since Apple just finished an extreme makeover of the MacBook line-up, starting with 12-inch MacBook in 2015 and finishing with the new MacBook pro’s announced in October.

An augmented 2017 reality? Probably the most mysterious (and speculative) consumer tech that Apple is working on an augmented reality (AR) and/or virtual reality (VR). It is unclear how the technology will manifest itself. It can occur in apps for the iPhone or a special device that taps AR, for example. But Apple needs to keep up with the likes of the Oculus Rift, as of 2017, the first major foray by Apple into this space.

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