Apple calls to add the James Bond-live-sports-stream-service: WSJ

FILE PHOTO: The Apple logo is displayed at an Apple store at a shopping mall in La Jolla, California, USA, December 17, 2019 at the latest, by the year 2019 at the latest. REUTERS/Mike Blake

(Reuters) – Apple Inc’s (AAPL.D) executives met with the James Bond franchise owner MGM Holdings, Inc. and the collegiate athletic conference and the Pac-12 earlier this year as part of its commitment to the Apple TV service, the Wall Street Journal reported on Thursday.

The tech behemoth, Apple TV, app, and TV services have been launched in November, at just $4.99 per month, with up to nine programs, with the highlight of the iPhone-maker, in the bustle of the streaming TV market.

Apple declined to comment on a request from Reuters.

In the talks with MGM for the Pac-12 so far, and have not yet reached a very advanced stage, as the wall street journal reported, citing people familiar with the matter.

Make a deal with the Pac-12 would be Apple’s foray into live sports.

Reporting Shradha Singh in Bengaluru; Editing by Maju Samuel

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