FILE PHOTO: The Apple logo is displayed at an Apple store at a shopping mall in La Jolla, California, USA, December 17, 2019 at the latest, by the year 2019 at the latest. REUTERS/Mike Blake
(Reuters) – Apple Inc’s (AAPL.D) executives met with the James Bond franchise owner MGM Holdings, Inc. and the collegiate athletic conference and the Pac-12 earlier this year as part of its commitment to the Apple TV service, the Wall Street Journal reported on.wsj.com/2PEGhH7 on Thursday.
The tech behemoth, Apple TV, app, and TV services have been launched in November, at just $4.99 per month, with up to nine programs, with the highlight of the iPhone-maker, in the bustle of the streaming TV market.
Apple declined to comment on a request from Reuters.
In the talks with MGM for the Pac-12 so far, and have not yet reached a very advanced stage, as the wall street journal reported, citing people familiar with the matter.
Make a deal with the Pac-12 would be Apple’s foray into live sports.
Reporting Shradha Singh in Bengaluru; Editing by Maju Samuel