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Amsterdam bans advertising unhealthy food for children in metro stations

Amsterdam bans advertising unhealthy food for children in metro stations

Complaints of sugared snacks and other unhealthy treats that are specifically targeted at children, are from 1 January 2018 prohibited in the metro stations of Amsterdam.

The gemeete Amsterdam, works for the prohibition together with Alliance Stop Kindermarketing. It fits in with the plan of events, grantee activities, and municipal locations to tackle.

The contract with the advertisers for the 58 metro stations of Amsterdam, including the new stations of the North-South line.

“In the past we saw everywhere advertising for cigarettes. Now we find it normal that we are children there’s no more to expose. With unhealthy diet should also be that way,” says alderman Eric van der Burg at AT5.

Advertisements of snacks in cooperation with, for example, cartoons like Dora the Explorer is becoming more and more under the spell done in the fight against kinderobesitas. State secretary Martin van Rijn (public Health) wants to make an end to such kinderreclames.

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