American merchants break records during Cyber Monday

American merchants break records during Cyber Monday

The webwinkeldag Cyber Monday has this year once again records broken in the US.

Research by Adobe shows that on Monday 3,39 billion dollar (3.2 billion euro) is spent during the big sale. That is 10 percent more than a year earlier.

According to Adobe, which says 80 percent of all transactions in major online retailers to follow, were the sales during Cyber Monday are just higher than during Black Friday. On that uitverkoopdag, last Friday, the emphasis was more on sales via physical stores.

Total expected Adobe that Americans in november some 40 billion dollars to spend in shops. Almost every day, sales of Us online stores above us $ 1 billion.


The PlayStation 4 and Xbox One both did very well during Cyber Monday, Adobe. Both consoles came in the top five of best-selling electronics, in addition to 4K tvs from Samsung, iPads and the Amazon Fire line. Pokémon Sun & Moon are the most popular games.

More than half of the visits to online stores was completed through a smartphone or tablet, but actual purchases are more common through a desktop or laptop.

It is unclear how many there are in the Netherlands or in Europe is published during Cyber Monday and Black Friday. More and more webshops are doing here to the phenomenon, which in the US emerged.

The Chinese webwinkeldag Singles Day (11 november) remains by far the largest. Only through the online store Alibaba was there on that day to 16.6 billion euro traded.

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