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Amazon’s new beauty store for pros is a threat to the beauty retailers

FILE PHOTO: The logo of the web service of Amazon, is pictured in this June 8, 2017, in an illustration picture. REUTERS/Carlos Jasso/Image/File Photo

(Ap) – Amazon.com Inc. on Monday unveiled its online professional beauty store, selling supplies to licensed professional hairdressers, hair stylists and beauty professionals, weighing on shares of other beauty retailers.

It would have to sell a huge range of brands from Wella Color Charm, and the BISCUIT-to-I’s Professional, and other equipment commonly found in salons and spas, Amazon said in a blog post.

Following Amazon’s announcement, shares of the beauty retailers, Ulta Beauty, Inc., fell about 3%, and those of Sally Beauty Holdings have decreased by 9%.

Artists can now create almost anything they need to do their business in one shop, at low prices, rapid, free uk one to two days, to take into account the next orders of Business are Prime, Amazon said.

“Artists are able to find what they need at a great price with convenient delivery options, free up their time to focus on what matters most-their customers,” said Steve May, director of customer experience for Amazon business.

Amazon said that the buyers should have a government-issued cosmetology, barber, or esthetician license to purchase.

The company was started in the 1990’s, as a bookseller, and now has its footsteps in various areas of cloud computing, in order to do some shopping.

(The story corrects typographical error in headline.)

Reporting Vibhuti Sharma in Bengaluru; Editing by Shinjini Ganguli

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