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Amazon’s CEO said that the company is working on facial recognition rules

Jeff Bezos, chief executive officer and president of Amazon and owner of The Washington Post, speaks at the Economic Club of Washington, D.C.’s “Milestone Celebration Dinner in Washington, d.c., U.S., on September 13, 2018. REUTERS/Joshua Roberts

SEATTLE (Reuters) – Amazon.com Inc. Chief Executive Jeff Bezos said the company’s public policy team has been working on proposed regulations relating to face recognition, a new technology, which is a critique of the technology giant’s cloud-computing unit.

“Our public policy team is actively working on the facial recognition rules, and it makes a lot of sense to take care of that,” Bezos told reporters at the company’s annual, So the devices will start in Seattle on Wednesday.

“This is a perfect example of something that is really positive, so that you don’t want to put the brakes on it. At the same time, there is a lot of potential for abuse with that kind of technology, if you will, of rules and regulations.”

As critics have pointed out, the technology that Amazon and others who have difficulty identifying the gender of the people with dark skin in recent studies. This has led to the fear of arbitrary imprisonment, and if the technology that is being used by more and more law enforcement agencies to identify suspects.

In the Amazon, has faced more criticism than rivals-in part because it has been in the market for the technology in the police service, and it defended its practices. The company has also said that all of the users of the service, which is known as the Rekognition, you must follow the law.

With the growing interest in the regulation emphasises the discontent of the United States of america, about the technology that government agencies have used for years, and now it has become more powerful with the advent of cloud computing, and artificial intelligence technologies. San Francisco and Oakland voted this year to ban the city’s personnel in the use of it.

Microsoft Corp. executives, including the chairman, Brad Smith, also called for the regulation of the technology.

Reporting By Jeffrey Dastin in Seattle; Editing by Himani sarkar and Jane Wardell

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