File photo: A new Apple TV is displayed at an Apple Store in Los Angeles, California, October 30, 2015. (REUTERS/Jonathan Alcorn)
Since the first iteration, one of the Apple TV’s main weak points are the lack of an Amazon Video app. Apple has listened to the complaints of the customer, and promised way back in September that the service would make its way to the premium streaming box in question. Starting today, Apple TV (2015)and the Apple TV, 4K, access to Amazon Video finally. All you have to do is install the app.
Amazon announced the app’s availability today (Dec. 6), and explained all the most important points. Apple TV owners can find Amazon Video in the App Store, and download them for free. From here you can either look at programs through a Prime subscription ($100 per year of all Prime benefits, or $9 per month for Video only), and buy or rent individual shows and movies à la carte (prices vary).
The app has no Apple-specific features, but it does the use of the device Siri search. Users will be able to find content on Amazon Video simply by speaking or typing their queries in the Apple TV-powerful search engine. This includes a 4K TV and movies, for those who use an Apple TV with 4K — a useful function, such as Amazon Video is one of the few streaming apps to offer 4K HDR content, without additional costs.
Beyond that, the app will be immediately familiar if you have used it on another computer or mobile device only. Even if you don’t subscribe to Prime, Amazon Video maybe still worth a look, because it offers the first episodes of the Amazon Original TV shows free for all users.
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Apple and Amazon seem to have buried the hatchet, at least for the moment. We will see if Amazon and Google can be a similar approach.