Amazon Prime Day runs in the snags quickly

FILE – This Sept. 6, 2012, file photo, shows the Amazon logo in Santa Monica, California.

(AP Photo/Reed Saxon, File )

Amazon’s website ran into some snags quickly Monday on the much-hyped Prime Day a shame for the tech company on the shopping holiday.

Shoppers clicking on many Prime Day left only got an abashed-looking dog with the words: “Uh-oh. Something went wrong on our side.” Many took to social media to complain that they could not order items.

It was not clear how widespread the failure was on one of Amazon’s busiest days of the year, but hiccups could certainly dampen sales and send shoppers elsewhere. A company spokesman did not immediately respond to an e-mail.

Amazon recently announced that Prime membership would be more expensive, was hoping to lure in the shoppers by focusing on new products and having Whole Foods a part of the process.

While Amazon does not disclose sales figures for Prime Day, Deborah Weinswig, CEO of Coresight Research had estimates will generate $3.4 billion in sales worldwide, an estimated $2.4 billion last year. Prime Day also takes six hours longer than last year.

Shoppers, meanwhile, have a lot of sales to choose from as other retailers offer promotions to try to be a part of the expenditure. Chains such as Macy’s, Nordstrom, Best Buy, Walmart and Target to roll out their own promotions, said Charlie O’shea, lead retail analyst at Moody’s.

“Brick-and-mortar retailers know that they have little choice but to continue to offer their own deep discounts, which is evident in the spread of the ‘Black Friday in July deals that are being launched earlier each year, as well as different ‘price’,” he said in a note on Monday.

Amazon made Prime Day in 2015 to celebrate its 20th anniversary and its success has inspired other e-commerce companies to consider shopping holidays. Online furniture seller Wayfair introduced Way Day in April, becoming the biggest revenue day ever.

Prime Day also usually helps the increase of the number of Prime memberships. Amazon mentioned for the first time this year that she is more than 100 million paid Prime members around the world. The hope is to keep Prime attractive for current and potential subscribers after the increase of the USA. the annual membership fee by 20 percent to $119 and $12.99 for the month-to-month option.

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