Amazon makes the Whole Food more worth it for Prime members

(Credit: Reuters)

Amazon paid $13.7 billion for the Entire Food, so the company is understandably very seriously about making that money back several times as quickly as possible. And one way to do that is by enticing more Amazon Prime members in Whole Foods stores. So today, Amazon announced that Whole Foods is much more worth it for Prime members.

If you are a Prime member and you have an excellent Rewards Visa card, Amazon will reward you with 5 percent back on All Food purchases on the Market. By this change, Amazon has aligned the Entire Food rewards with those offered on Amazon purchases.

So taken as a whole, Amazon, now offers 5 percent back on Whole Foods and Amazon purchases, 2 percent back at restaurants, gas stations, and drugstores, and 1 percent on all other purchases. You simply need to make use of that Prime Rewards Visa and an excellent subscriber. If you regularly shop at Whole Foods anyway, this could prove to be a significant amount of cash back to spend on other Amazon purchases. There is also no limit on rewards and they never expire.

For Amazon, this is a win-win. The announcement provides the opportunity to remind everyone about the Prime, the fact Amazon offers a Visa card, Whole Foods, and the very generous “5% back” offer. That should lead to a peak in the Visa card sign-ups (which also nets you a $70 Amazon voucher) and first (visit to Whole Foods.

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This is just the latest in a number of incentives introduced by Amazon to get more Prime members a visit to Whole Foods. While the ink was still drying on the acquisition, Amazon announced the prices would be reduced on the best-selling staples and that would be Whole Food Market customer reward program. When earlier this month, two-hour food deliveries were introduced.

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