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Amazon invests in smartphone startup Essential

Amazon invests in smartphone startup Essential

Photo: Essential

Smartphonemaker Essential has 300 million dollars in financial investments picked up. Among others, Amazon and the Chinese internet company Tencent strike money in the company.

That writes The Wall Street Journal. The startup is working on the Essential Phone, a phone of Android founder Andy Rubin, who especially stands out because of its virtually borderless screen. How much Amazon and Tencent have invested is not known.

That phone is ‘a few weeks’, says Essential-managing director Niccolo De Masi. Next week is the exact release date announced. At the end of July, Rubin said also that all the Essential Phone within a few weeks it would appear. Originally the unit would, in the course of June, but the supply ran delay. Rubin tweette Wednesday that the phone is now in mass production.

The Android-smartphone will appear initially only in the United States, where he for 699 dollars to purchase. The device must with smartphones from Samsung and Apple compete. The Masi expects a positive first year: “As we have more than a million devices to sell, that would be a very successful outcome for a startup.”

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