Amazon.com Inc. has led to a race to the bottom in the smart-speakers.
Amazon slashed prices on its new line-up of six Echo-devices as part of the Black Friday promotions in the last month. The price drop for the entry-level Dot, $30 and $50, helped make it the Number 1 selling product on the online retail giant’s website over the Thanksgiving weekend. The new version of Amazon’s original Echo speaker now sells for $100, roughly half the price of the first-generation device when it launched three years ago.
That has forced rivals to respond. Alphabet Inc. reduced prices on the Google Home page, the smart speaker by almost 40% to $79 for a limited time and introduced a cheaper option is currently $29 Home Mini.
Apple Inc., meanwhile, delayed the launch of the HomePod until after the holidays. Priced at $349, the HomePod is more expensive than Amazon’s top-of-the-line Echo Show with video screen, that is to sell at a reduced price of $150 Amazon.com.
This story originally appeared in The Wall Street Journal.