The concept of Tour Minérale is simple: who’s in, drink in February 2017 a month with no alcohol. A week before the start of the campaign have now all of the 50,000 Belgians logged in. An overwhelming success, said the organisers.
Tourne?e Mine?rale calls upon all Belgians to February 2017 a month of no alcohol to drink. There are good reasons for this: alcohol, also if you are low on drink, has an effect on almost all organs in the body, and about two hundred different diseases are associated with alcohol consumption. By joining the campaign, will get your body a month to recover. The campaign lets you on that way and take a moment for you alcoholgewoontes.
That is a message that is clearly catching on with the public. “At the beginning of the project, we had our goals. We have then a – in our sense – ambitious figure on it,” laughs Jochen Schrooten, project manager at VAD. “After studying similar campaigns in foreign countries, the conclusion was: if we have 15,000 participants, then we should be very satisfied. In the meantime we have that goal already more than tripled!”
On the website not only can individuals sign up, participants can register as a team registration. And there is plenty of made use of. Large employers have a team created, but also cities and municipalities are enthusiastic participants of the Tour Minérale. So they organize alcohol-free receptions, they put the staff to join and they organize bekendmakingsacties. Calls, however, the organisation of Tour Minérale in order to raise money for cancer research.
Register for Tour Minérale may continue until the beginning of February on the site.