NEW YORK (Reuters) – Chinese e-commerce giant Alibaba Group Holdings Ltd (BABA).(N) it is now to small businesses in the United States of america, to sell them on Alibaba.com the company said on Tuesday, in an effort to tap into the business-to-business-to-business e-commerce market, and also get rid of the fierce competition from rivals such as Amazon.com Inc. (AMZN.D).
FILE PHOTO: the logo of Alibaba Group is seen at an exhibition during the World Intelligence Congress in Tianjin, China-May 16, 2019 at the latest. (REUTERS photo/Jason Lee/File Photo
Earlier, the US-based companies to be able to buy things at the Alibaba.com.
About one-third of the buyers Alibaba.com are a U.S. citizen. More than 95% of the sellers are from China. This plan will include the opening up of the markets to the vendors in the US and in countries such as India, Brazil, and Canada. Sellers are in the US, will also be in a position to have to sell them to other US-based companies.
Alibaba’s pitch to AMERICAN small businesses when the company is faced with lean, e-commerce and the growth of the revenue, which is also being threatened by the US-China trade spat, and increased competition from rivals, including recently listed Pinduoduo, Inc., PPD.D).
Alibaba, which does not sell inventory on their own, hoping to win a local US companies in the market, the platform of choice by offering a range of small – and medium-sized enterprises, the worldwide sales of the power. Alibaba marked its important to make as manufacturers, wholesalers, and distributors.
Last month, the company launched an English-language website for its Tmall Global marketplace, focused on retailers, in an effort to double the number of international brands on the platform, and to $ 40,000 in the next three years.
Main rival the Amazon, in addition to the sale of its own stock, the third-party vendors-list of products for sale on its web site. The vendors can get their products in stores, Amazon, or ship it directly to the customer.
In the business-to-business-to-business e-commerce (B2B) will be valued at $23.9 billion, according to the U.S. International Trade Commission. In the business-to-consumer e-commerce market, with a total value of $3.8 billion.
Alibaba said that the US sellers have to pay an annual membership fee of about $2,000 to their on-line stores on the Alibaba.com the up-and-running, in addition to each and every marketing and advertising costs. Amazon charges third-party sellers on the month, or by regular mail.
“You get to compete and operate as a multinational company, in a way that you have never had the tools or the technology to be able to do that,” John Caplan, head of the North America B2B marketing for Alibaba Group, told Reuters.
In the United States of america is the first market in which the company has been focused on the globalizing of supply, Caplan said, ” but Alibaba has a “very clear approach to the different markets.”
Feedback of Past prices in New York; Editing by Leslie Adler