Alexa Chung launches own clothing line

The well-known British muse and it girl does finally what the world expected of it: a private clothing line launch. Her tag will -nor surprisingly – alexachung named, writes

Alexa Chung © Reuters

That is the British Alexa Chung a style icon is, we don’t have more to write – and there have been a lot of brands in the past, all eagerly the fruits of picked. For example, there were her extremely popular collaborations with Madewell, AG, Superga and beautymerk Eyeko. In addition, acted regularly as a muse for luxelabels as Chanel and Longchamp, and -not to forget – she is the engine behind one of the most coveted it-bags of the world: the ‘Alexa’ from Mulberry.

It is therefore not surprising that Chung is now itself the sheet, pull, and a private line on the market. Alexachung will be out in may 2017 to be revealed, but the accompanying press release reveals that the first batch of a series of ready-to-wear clothing for women will contain, as well as shoes and jewelry. Chung has also been some international points of sale laid down for its collection, including Selfridges, Galeries Lafayette, Matches Fashion, MyTheresa and Ssense.

Alexa Chung will go on this adventure not only to her design team will be led by Edwin Bodson, who previously was employed at Haider Ackermann and Ann Demeulemeester. “I’m lucky that I have a fantastic team behind me, full of people from different corners of the fashion industry”, let Chung know in a press release. “We hope that we portable, cool clothes can produce you can easily live and love, clothes that are the boundaries between a “male” and “female” clothing style is sensing something that I personally always important to have found in my own style.” (KS)

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