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Alaska Airlines offers early boarding for passengers in the ‘ugly’ Christmas sweaters

Good news, holiday sweater lovers.

(iStock)

Ah, we knew that hideous holiday sweater would be useful.

Alaska Airlines has announced that they are celebrating National Ugly Holiday Sweater Day on Dec. 15, causing the passengers in festive seasonal sweaters to council early that day.

The holidays just got sweeter! On 15 December ugly holiday sweaters for priority boarding. https://t.co/eYXM0RPEz2 #UglySweaterDay #MostWestCoast pic.twitter.com/HjQNQPXcKF

— Alaska Airlines (@AlaskaAir) December 6, 2017

The too-good-to-be-true promotion will be honored on the other side of the carrier 115-city network, including all Alaska, Virgin America and Horizon flights.

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“Traveling during the holidays can be stressful for the guests, especially those who do not travel often,” said Natalie Bowman, Alaska Airlines managing director of marketing and advertising, in a press release.

“This fun promotion not only allows the guests to board beginning on that day, but gives people another opportunity to dust off that ugly holiday sweater hanging in the back of the closet,” she added.

To further embrace the spirit of the season, holiday-centric boarding music jingle on all flights through the month of December. Passengers are also encouraged to document the experience with the use of the hashtags #UglySweaterDay and #MostWestCoast.

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This is the first year that Alaska Airlines has a partnership with the National Ugly Holiday Sweater Day.

The airline is perhaps eager to demonstrate what lighthearted fun in the wake of Randi Zuckerberg’s allegations that the airline allowed a passenger to make ‘perverse sexual comments” during her flight.

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