Airbnb launches ‘Airbnb Plus’ to win over the prosperity pickier travelers

Airbnb is hoping to be a major player in the best restaurants with its new “Airbnb Plus” rental.


“Beautiful houses. Exceptional hosts. Checked for quality.”

That is the promise of Airbnb’s new premium program is aimed at the more discerning travelers, Airbnb Plus.

This new layer of the entries on the homesharing website will be investigated in-person by Airbnb staff in a pilot program of 2,000 homes in 13 cities: Austin, Barcelona, cape town, Chicago, Los Angeles, London, Melbourne, Milan, Rome, San Francisco, Shanghai, Sydney and Toronto.

Every Airbnb Plus listing will have to meet a set of 100 specific criteria for cleanliness, comfort and a range of luxury facilities, including a “convenient” design elements.

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“AirBnB Plus [properties] are all the comforts of home, plus much more. These are beautiful homes, exceptional hosts, and each and every one of them are checked for quality,” Airbnb co-founder Brian Chesky said at the podium during a press conference held at The Masonic in San Francisco for members of the press and Airbnb staff.

This new tier will be followed by “Than by Airbnb” and “Collections”, which are equipped with more luxury, luxury homes as Airbnb continues to rehab an image that had fallen too far in the budget conscious field, especially in the travel community.

This new layer of the entries on the homesharing website will be investigated in-person by Airbnb staff, and the necessity to meet 100 specific criteria for cleanliness and comfort.


Travel agencies, such as TravelPulse’s Tammy Levent, be wary of the use of parts of the economy, because so little can be controlled about the experience. When a travel agent is charged with providing for the journey of your life, it is hard to trust in a house, and a never has been, a host of a has never met, or a company with so little history.

Meanwhile, the hotel industry is taking their problems with Airbnb head on and make their own changes to compete in the new market.

In short, the website Airbnb will be more customizable and easier to use, allowing you to sort by “thousands of new categories,” according to Chesky, instead of the current three.

Fast, future users will be able to sort on the basis of different levels of comfort is looking for, selecting not only the type of property or the facilities, but also on whether the owner lives on the property or use a property manager.

A stay in one of the first 2,000 Plus homes cost an average of $250 per night.

It’s been a busy few months on Airbnb. Recently they announced a new brand apartments program and acquired Luxury Retreats — a move that the company is in the ability to reach the type of customer AirbnbPlus, “Outside” and “Collections” are trying to achieve.

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