(Courtesy Air New Zealand)
Who has not made an appearance in Air New Zealand safety video?
The cheeky airline, a top pick in the Condé Nast Traveler Readers’ Choice Awards, has recruited Anna Faris, Sports Illustrated swimsuit models, Betty White and The Hobbit cast to deliver messages about the buckling of the seat belt and the use of oxygen masks, and for her latest movie (err, the safety of the video), Kiwi supermodel Rachel Hunter joins the fun.
Filmed in ten different locations in the Northland region of the country, “Summer of Safety” (don’t forget, it is summer in NZ now), the local prime-time soap star Jayden Daniels as he travels around the Bay of Islands and Hokianga the encounter with the Game of Thrones actor Joe Naufahu (Khal Moro to the fans out there), IndyCar champion Scott Dixon and Olympic bronze medal-winning pole vaulter Eliza McCartney.
The airline hopes the latest video explains the Bay of Islands and the wider region Northland is known for big game fishing, Haruru Falls, Russell and Maori sites on the following year, the hit list for travelers.
“One of our goals at Air New Zealand is to inspire visitors to travel outside the traditional gateways,” Jody Williams, general manager of global brand and content marketing, said in a statement. “This latest edition is a good opportunity to not only delivering a message about safety, but also for the presentation of the best of the North, so the economic benefits for the region.”
Air New Zealand is not the only group trying non-traditional approaches to attract visitors. New Zealand’s South Island saw a boost in the number of visitors by working with social media influencers on Instagram instead of the traditional marketing.
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“We have done everything from Insta-on, when you have a whole bunch of people get together to take pictures to post on Instagram, hosting influencers from around the world,” Lake Wanaka Tourism general manager James Helmore told Things.co.nz. “[The influencers] come across as very believable and authentic, in contrast to the view of an ad you know is paid by a company or a region.”
Given the fact that previous safety of the videos generated more than 100 million views online collectively, it is no surprise Air New Zealand wants to keep a good thing going, no complaints from the talent from our own soil. Joe Naufahu was more than charmed with the set of locations: NZ’s largest living Kauri tree Tane Mahuta in the Waipoua Forest, the beaches of Opononi, with dolphins swimming around the set—it’s “a world of come back,” he said.