Adidas remains behind Kanye West, despite controversial statements

Adidas has yet not away from the controversial comments that Kanye West made about slavery. The German sportswear manufacturer is responsible for the shoe brand Yeezy of the rapper.

Adidas Yeezy 750 Boost © REUTERS

Kanye West got this week a lot of criticism for his statements in an interview. Also there was a petition going in which Adidas was asked him on the dike. ‘If you hear that the slavery of 400 years, then that sounds like a choice,” said Kanye West.

Ceo Kasper Rørsted of Adidas wanted content did not respond to the interview. The Dane wanted to say, however, that he was not with the rapper has spoken on the subject and that there is also not internally discussed, and the breaking of his contract. He stressed, however, that Kanye West is very important for the strategy of Adidas. The exclusive sport shoes Yeezy to Adidas as a whole more cachet.

The sell itself is not substantial, because they are only in limited numbers in the stores. In a broader sense, looked Adidas back on a good first quarter. The sell went with 1.9 percent. If the impact of the cheap dollar in that period is not counted, however, was there an increase in turnover of 10 percent, exactly the percentage that Adidas for this year in the head. Profit rose by almost a fifth to eur 540 million.

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