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ACLU reaches settlement with Facebook on discriminatory advertisements

FILE PHOTO: Silhouettes of laptop users in addition to a screen projection of Facebook logo in this photo illustration March 28, 2018. REUTERS/dado Ruvic/Illustration

(Reuters) – The American Civil Liberties Union (ACLU) said on Tuesday, as part of a settlement with Facebook Inc, the social network brings a couple of changes to its paid advertising platform to prevent discrimination in employment, housing and credit ads.

Facebook will also be proactive steps to avoid advertisers to discriminate against users on the basis of race, sex, and age, the ACLU said in a statement.

Since the end of 2016, Facebook face legal pressures related to the ad targeting practices of the ACLU, Outten & Golden llp, the Communications Workers of America, the job seekers and the consumer and fair housing and civil rights organizations.

Facebook had in the past reached a similar agreement with the state of Washington to end discriminatory ad targeting, and said it removed thousands of categories with respect to potentially sensitive personal characteristics of the exclusion of ad targeting tools.

Reporting by Akanksha Rana and Munsif Vengattil in Bengaluru; Editing by Arun Koyyur

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